Netflix’s crackdown on password sharing, which has been rolling out in various parts of the world in recent months, appears to have worked in the United States. The streamer launched the paid sharing feature a few weeks ago on May 23rd.
Analytical firm Antenna (via THR).
In fact, May 25th through May 28th were the four biggest user acquisition days in the US since the start of 2019 when the aforementioned analytics film started tracking signups.
In addition, this surge in registrations also surpassed those seen in the early days of the March-April 2020 COVID lockdown, when people staying at home flocked to streaming services in droves.
The streamer has understandably seen an increase in cancellations over the six-day period, but sign-ups have reportedly eclipsed said cancellations. The company did not share the number of cancellations it has experienced.
The crackdown comes as Netflix seeks to increase subscriptions and further monetize its base as growth in the streaming industry has slowed.
Netflix’s ad-supported subscription tier reportedly had nearly 5 million monthly active users in May. The total number of subscribers at this level is unknown.